Purple Purse

A re-brand of the Allstate Foundation, Purple Purse is a fundraising initiative to help women in domestic violence situations.

I brought a modern take to the brand, leaning toward a design language approach that allows the brand to use different logos in different contexts.

App Branding

I created a design style to unite Allstate’s collection of apps that each had their own unique look and feel. The goal was over time to unite all the apps in their UI and brand elements as well.

eBrochures

I developed a style and template for Allstate’s “eBrochure” initiative. The design is flexible to handle the visual styles of the various offerings, while maintaining a consistent overall brand. The final product was streamlined to allow development of new pages within one day.