Purple Purse
A re-brand of the Allstate Foundation, Purple Purse is a fundraising initiative to help women in domestic violence situations.
I brought a modern take to the brand, leaning toward a design language approach that allows the brand to use different logos in different contexts.
Year | 2015 |
Agency | Simple Truth |
eBrochures
I developed a style and template for Allstate’s “eBrochure” initiative. The design is flexible to handle the visual styles of the various offerings, while maintaining a consistent overall brand. The final product was streamlined to allow development of new pages within one day.
Year | 2016 |
Agency | Simple Truth |